On the 13th April 2015, I became Doubleclick HTML5 Desktop Certified. The is a Google certification and is part of the Google Partner suite. Google Adwords Certification providing qualifications to agencies that must pass exams and other criteria to prove their technical expertise.
What is HTML5?
HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It introduced the <video> and <audio> tags that enable you to easily add video or audio to your web page. Before HTML5, there was no standard for showing videos on a web page. Before HTML5, videos could only be played with a plug-in (like flash) and this often led to viruses etc. It creates the opportunity to extend the reach of your advertising campaign. With the ever increasing prevalence of mobile traffic, unlike with Flash, this language allows you to target your audience no matter their device. Whether it be desktop, tablet or smartphones, with HTML5 your audience will always see the full advertising experience that you create.
HTML5 has the following functions:
- Semantics: It allows you to describe more precisely what your content is.
- Connectivity: It allows you to communicate with the server in new and innovative ways.
- Offline and storage: It allows webpages to store data on the client-side locally and operate offline more efficiently.
- Multimedia: You can make top-quality video and audio productions.
- 2D/3D graphics and effects: It allows a much more diverse range of presentation options.
- Performance and integration: It provides greater speed optimisation and better usage of computer hardware.
- Device access: It allows for the usage of various input and output devices.
- Styling: It lets authors write in a more sophisticated manner
HTML5 facilitates Rich media. Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user’s mouse passes over it. For example:
- An ad for a movie that includes a streaming video sample of a scene from the movie
- A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)
- A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user’s filled-in personal information, and telling the user they will be contacted by a company representative – all simply by interacting with an ad on an online publisher’s Web pag